Energy conservation and sustainability are not new concepts, but they are receiving increased attention due the issues of energy security, environmental quality, and economic vitality. In a recent survey of business executives, 57 percent of respondents indicated that environmental issues, including climate change will gain the most public and political attention in the next five years1.
The market has reached a tipping pointђ on the topics of energy and environmental conservation.
Companies have come to understand that sustainability is an increasingly important business issue for recruiting, branding and competitiveness. In an October 2008 survey by CoreNet Global, 67% of respondents identified sustainability as a critical business issue.4